What is Link Wheel?

Serving Your Website wheel High in Search Results:

Today Link Wheel is the boiler in website Link Wheel architecture industry. This is one of the best means of architecture links in the best accustomed way and Google will adulation your website aloof for that. Link Wheel is absolutely the best able way of authoritative use of the adeptness of multiplication to body links for your website. If you do not accept the appropriate adeptness to body links for your website through Link Wheel  or if you do not accept the appropriate time for advocacy your website's baronial through Link Wheel  do not worry, SEO Expert Chennai is there to abutment you every footfall of the process.

SEO Analyst

Using SEO Expert Chennai -Link account you will be able to enhance your websites SERPs. Link Building Expert -Link provides accomplished affection Link Wheel account that stands incomparable in the industry. We accept over bristles years of acquaintance in the SEO industry and SEM industry. We accept helped over 15,000 websites rank able-bodied in the chase engines through assorted SEO services. Click here for the best Link Wheel services.

Link is an actual able Link Wheel architecture abstraction because it tries to imitate the accustomed internet arrangement and chase engines consistently adulation accustomed Link Wheel building. Rather than accepting links from different websites and arguable sources, Link Wheel tries to get their links from accompanying niches on the internet.

Moreover, Link Wheel auto accept the adeptness to accumulate your links calculation over a rapid of time. Previously, arrangement websites were created in an accomplishment to addition the baronial of accurate websites but such websites were that they calmly aloft the thought because it looked actual bogus as they did not chase any Link Wheel arrangement but all of them aloof acicular to one website they targeted. Link Wheel architecture through Link Wheel is aesthetic adaptation of arrangement websites. It has accurate to be the best Link Wheel architecture strategy.

Link wheel

Understanding How a Link Wheel Works:

Link auto are annihilation but a accumulation of websites that are committal which try to advance the baronial of a ambition website by bond to ambition website. For archetype if you accept 50 websites in your Link Wheel and the website you are targeting is "yourdomain.com" example my blog domain is “seo-world-guide”  then:
Site 1 links to Site 2 and aback to the "seo-world-guide.com"
Site 2 links to Site 3 and aback to the "seo-world-guide.com"
Site 3 links to Site 4 and aback to the "seo-world-guide.com"
...
Site 13 links to Site 14 and aback to the "seo-world-guide.com"
Site 14 links to Site 1 and aback to the "seo-world-guide.com"

One immense way to get masses of Traffic to your website is to build a link wheel. Take Advantage of the service and Build your site visitor's favorite.here are a list of sites that as of the time of writing this article are dofollow:

www.Blogsome.com
www.Blogger.com
www.Squidoo.com
www.Wetpaint.com
www.Wordpress.org
www.EzineArticles.com
www.VOX.com
www.Quizilla.com
www.Weebly.com
www.LiveJournal.com
www.HubPages.com
www.Onsugar.com
www.Prlog.org
www.Devhub.com
www.Yolasite.com
www.Terapad.com
www.Beep.com
www.Webnode.com
www.Viviti.com

Yourdomain.com is the website whose baronial we are aggravating to enhance here. Number of companies try to accomplish use of Web 2.0 technology to body articulation wheels. They accomplish use of platforms such as Squidoo, Quizilla, Blogger, Weebly, etc. Over a aeon of time such strategies started accident their acceptance because they were clumsy to aftermath the adapted articulation caster effect. SEO Expert India on the added duke tries to access the articulation caster in a altered and added able way. SEO Expert India has appear up with a fresh articulation caster strategy, which makes several accoutrement and platforms rather than aloof distinct platform. We accomplish use of Web 2.0 properties, blog posts, commodity submissions and columnist release, etc. Using the aloft platforms, a articulation caster with a distinct gap is created. The gap or breach aural the caster reproduces the accustomed bond arrangement on the internet. To the chase engines it will attending actual accustomed alike admitting it is an artificially created wheel.

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Organic SEo Services - Best SEO Services

Best SEO ChennaiSEO Analyst Chennai

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How to Use Link Building as a part of SEO Startegy | Link Building Strategy

How to Use Link Building as a part of SEO Startegy?

Link Building can be a actual important allotment of your SEO Strategy. That actuality said, your primary action aural your alignment is to run the business. Leave all of the SEO Strategy to a aggregation of competent professionals such as those that you will acquisition at Media works.

SEO Strategy

As you apparently already know, added and added bodies chase for accordant advice on the Internet. However, if you do not accept the appropriate SEO Strategy action in place, it will be absurd for these bodies to acquisition your website is a accordant chase after-effects on their admired chase engine.

This is why you charge to accept a articular SEO Strategy action in abode a fore you aloof alpha articulation Building randomly. The acumen why this is so important is because you don't appetite to attempt your abiding SEO Strategy efforts through the use of articulation Building approach that do not serve a abiding purpose. Without accepting into too abundant abstruse detail, it absolutely makes faculty to allege to a affable and abreast chase agent access able at Media Works who can allocation to you about your SEO Strategy goals and how to ability them.

SEO LINK BUILDING

The Essential SEO Link Building Reference

Link Building actuality the best cogent aspect is additionally the hardest allotment of an SEO strategy. Articulation Building is accepting added sites to articulation aback to your website. There are abundant methods to alpha articulation building. Some of them are as follows: 

1) Forum posting : For accepting acceptable affection articulation you can alpha accommodating in accordant altercation on forums. A acceptable articulation Building action is to participate in a allusive and effective altercation to add ability abject of the industry as able-bodied as accepting acceptable links back. Never column spam or extraneous posts or comments on any forum. This will not alone bassinet your angel it can get you blocked from added accord in the altercation or forum. 

2) Blog posting: You can alpha announcement blogs with advantageous tips, techniques and ability accompanying to your class of product. People will get admiring to your cast if they accede your advice accordant and useful. You can column blogs on several blogging sites like blogger, chat columnist etc. For articulation Building purpose you can alpha announcement comments on accepted blogs accounting by added authors so that not alone they but their readers can apperceive about your blog and website too. 

3) Article submission: Articles are one of the best methods to actualize affection links for your website. A acceptable articulation Building action is to column commodity on affection commodity sites like hub pages, ezinearticles, articleant etc. 

4) Directory submission : A active and all annular articulation Building action can not avoid the accent of Directory submission. Submit your afford on all accounted Directory sites.

5) Press release: Alpha announcement columnist releases on accounted columnist absolution sites to accretion affection links for your website.

Internal Link Building For SEO Strategy

Internal link building, which is usually overlooked, is web internet armpit access address 1 charge to accomplish absolute be done on a web site, back creating the site. Centralized articulation architecture additionally plays an acute role in e Commerce SEO. Additionally, centralized links set to keywords from pages on your web armpit to added pages on your internet armpit decidedly applause chase agent rankings, chase agent “crawlability,” and about-face out to be acutely advantageous for users who will apprehension an bigger user experience. To accoutrement centralized articulation architecture successfully, abnormally with an e Commerce internet site, there are several things one charge do.

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Link Bait | What is link bait | What is linkbaiting?

Link bait is any content or feature, within a website, designed specifically to gain attention or encourage others to link to the website. link bait as anything "interesting enough to catch people's attention Link bait can be an extremely powerful form of marketing as it is viral in nature. The term often has a negative or dismissive connotation.

SEO Analyst India

Linkbaiting  is one of the most universally effective tactics for promoting a site, both for search engine rankings and short-term traffic boosts. There’s no special list of guidelines that sets linkbaiting apart from normal content building or promotion except the knowledge that you’re creating something that’s specifically designed to appeal to link-savvy bloggers and web content creators.

seo Expert India

Link bait in search engine optimization

The quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. Part of successful linkbaiting is devising a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

Types of link bait

Some of the most common approaches:

    Informational hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
    News hooks - Provide fresh information and obtain citations and links as the news spreads.
    Humor hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait.
    Evil hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger.
    Tool hooks - Create some sort of tool that is useful enough that people link to it.
    Widgets hooks - A badge or tool that can be placed or embedded on other websites, with a link included.
    Unique content hooks - This hook is intended for people that are in need of unique content or articles for traffic or AdSense revenue. This became popular after Google implemented Duplicate Contents Filter and sites with duplicate contents saw fall in traffic. To use this hook, you have to create unique content and give it out to bloggers and webmasters with an obligation to link back to your site.
    Curated hooks - A content that links out to other websites by citing them as resources naturally attracts linkers and have high chances of going viral as the mentioned sites in the link bait are most likely to link to the site and share it through their own networks.

Elements of a link bait

    Headline - A strong headline that is capable of capturing the readers' attention is the first vital aspect of a highly linkable content.
    Information - The process of a link bait creation, wherein the research and conceptualization phase of the content, the quality of the information as well as the method of approach are all utilized to result to an exceptional finish product.
    Visuals - The design aspect of the web page, which mainly entices readers to delve in more into the content, whether through the images, layout of the content or infographic used within the page.
    Unexpected hook - This is the section of the link bait that usually triggers readers to share or link to the content because of its unexpected approach, may be through its comprehensiveness, uniqueness or informativeness.
    Contact list - Creating a list of contacts who will be interested to share the link bait before actually launching it enhances the viral effect of the link bait once it goes live.




Understanding what content, features, and subjects are “in” with the technorati (the web-literate individuals, not the blog aggregation site) is a subjective, but important piece of the linkbait creation puzzle. Right now, for example, one could search through del.icio.us/popular and digg.com to find examples of sites and pages that are getting lots of press. Blogs like Lifehacker, Threadwatch, Gizmodo, and others can also serve as inspiration when you’re searching for the latest crazes. My current experience shows that there are two big fields getting attention – web 2.0 applications (which include mashups, community-based sites, tags, feeds, content aggregation, map interfaces, etc.) and trend-announcing posts (or articles) that present new data or talk about how existing trends are affecting industries. Both of these get hundreds of links from bloggers who can’t seem to resist pointing to something their cohorts will later reference them for.

Nature of linkers linking to link baits

    People found the content extremely compelling and voluntarily linked to it.
    There's a professional or personal relationship between the linker and the creator of the content.
    The linker was cited as a resource in the linkable content.
    The linker will benefit from linking to the page through incentives such as badges, web-based embeddable tool or prizes from online contests.

A lot of folks have also pointed out that SEOmoz’s very own Search Engine Ranking Factors served as very tasty linkbait recently, garnering a few thousand links in less than 3 weeks. Other examples of this same type of linkbaiting exist across the web, in every industry. If you can gather up a group of well known and well-respected industry professionals to write a best practices guide or offer their opinions on factors/trends/issues affecting the industry, you’ve got a golden opportunity for on-topic links.

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What is Video Search Engine Optimization?

Seo guide

What is Optimization?

    The design and operation of a system or process to make it as good as possible in some defined sense.

    Optimization – improving performance;
    Optimize – to make as perfect, effective, or functional as possible

What is Video Optimization?

“Video optimization” can mean one or several things in regards to online channels:

    Technical quality – where the physically measure attributes of a video can meet professionally acceptable standards, general audience standards, or target audience standards.
    Creative – the originality and expressiveness of a video.
    Value ­– the worth in usefulness or importance of a video to the possessor.
    Placement – the positioning or arrangement of a video is a desired space by the video’s owner.
    Distribution – the delivery and receipt of a video to the desired websites and unique visitors, measured in both quantity and quality.
    Analytics – the logical assessment of a video (i.e, “analysis”) for intended performance results, (i.e, “conversions.”)

What is Video Search Engine Optimization?

Video SEO, or “vSEO,” is about optimizing your video content for attracting unique visitors from web-based search engines’ organic results and video search results to your website.

Any success metric for vSEO must have 3 things in its foundation:

    An Algorithm – an effective method of well-defined instructions for optimizing your video for a search engine.
    Indexability – Having your videos, and the links to your website, web pages, and blog posts where those videos are embedded, be indexed by the search engines (both video search engines and universal search engines).
    Visibility – An improvement in the ranking or visibility of video in search engine listings related to your optimization efforts

Google isn’t the only engine indexing videos, Bing has also integrated video results but does not seem to place as much weight on them and the primary results do not always come from YouTube.  (Google owns Youtube, so this is no surprise.)

YouTube – Youtube is the most popular way to search for video content on the web. While hard data is hard to come by, if YouTube were a search engine, it would only be behind Google in terms of search queries, which have been estimated between 3-4 billion a month.

Social Media – Social media is a quick way to spread a video.  Videos can become viral instantly when placed on Twitter or Facebook.  Much like content network ads, people are not “searching” for videos but instead have them thrust under their noses and, in the right context, watch and pass the video along to an even wider audience.  Social media won’t fit every type of video, and it’s important to note that not all videos need to be viral, many businesses can’t (and shouldn’t) produce videos with characteristics that commonly theme viral videos.   All videos should be made with the target market in mind, whether they will be viral or not is not necessarily relevant.



How To Optimize Videos

seo guide>SEO Analyst in chennai

• Name your files accurately, using keyword rich names rather than the default code number that is automatically assigned by your camera.
• Using the same target terms as selected for the video, optimize the rest of the web page on which your video is hosted.
• Add a keyword rich title and description for the video, as you would (and should), the rest of the web page.  (This should be included in the sitemap, as will be shown below)
• Look for anchor text opportunities when spreading the video.  That is, when sharing the video with others, ask them to utilize keyword rich anchor text linking back to the video.
• Encode your video using multiple file types, so that it’s easier to download and spread!

Include Videos in Your Sitemap –
Steps to Manually Create a Sitemap:

1. Create a text file and save it with an .xml extension.
2. Add the following to the top of the file:

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″>

1. Add the following to the bottom of the file:

</urlset>

1. Create an entry for each URL. The <loc> tag is required; the others are optional.

<url>     <loc>http://www.example.com/</loc>     <lastmod>2005-01-01</lastmod>     <changefreq>monthly</changefreq>     <priority>0.8</priority> </url>

1. Upload your Sitemap to your site.  The file should be located at www.domain.com/sitemap.xml

Google’s webmaster central states, “Video content includes web pages which embed video, URLs to players for video, or the URLs of raw video content hosted on your site.  If Google cannot discover video content at the URLs you provide, those records will be ignored by Googlebot.” As such, each video URL entry in the sitemap must contain:

• The Video Title
• A Short Description
• Play page URL
• Thumbnail URL
• Raw video file location and/or the player URL (SWF)

A Few Video Sitemap Tips

• Make sure that your robots.txt file isn’t blocking any of the items (including the play page URL, the video URL, and the thumbnail URL) included in each Sitemap entry.

• Make sure that the information in your <video:title> and <video:description> fields match your live site as Google will verify this.

• Each Sitemap or mRSS feed file that you provide must be under 10MB in size when uncompressed, and can contain no more than 50,000 video items.  If your uncompressed file is larger than 10MB, or you have more than 50,000 videos, you can submit multiple sitemaps and a sitemap index file.

For a description of video-specific tags, and more tips, check out the rest of Google’s tips for creating a video sitemap. For more information on optimizing videos, check out the Youtube help section.  If any of you have more video tips that you would like to share with the crowd, I would love to hear them!
Amy is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through PPC and SEO.

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What is Competitive Analysis?

SEO Guide

What is Competitive Analysis?

Competitive Analysis is a process of gathering and analyzing information about your competitors, their practices, products, strengths and weaknesses and business trends in order to assess your position in the market and improve your products and marketing strategies.

Competitor analysis has two primary activities, 1) obtaining information about important competitors, and 2) using that information to predict competitor behavior. The goal of competitor analysis is to understand:

    1.with which competitors to compete,
    2.competitors' strategies and planned actions,
    3.how competitors might react to a firm's actions,
    4.how to influence competitor behavior to the firm's own advantage.

Competitor Analysis Framework

Michael Porter presented a framework for analyzing competitors. This framework is based on the following four key aspects of a competitor:

    Competitor's objectives
    Competitor's assumptions
    Competitor's strategy
    Competitor's capabilities

Competitor's Assumptions

The assumptions that a competitor's managers hold about their firm and their industry help to define the moves that they will consider. For example, if in the past the industry introduced a new type of product that failed, the industry executives may assume that there is no market for the product. Such assumptions are not always accurate and if incorrect may present opportunities. For example, new entrants may have the opportunity to introduce a product similar to a previously unsuccessful one without retaliation because incumbant firms may not take their threat seriously. Honda was able to enter the U.S. motorcycle market with a small motorbike because U.S. manufacturers had assumed that there was no market for small bikes based on their past experience.

A competitor's assumptions may be based on a number of factors, including any of the following:

    beliefs about its competitive position
    past experience with a product
    regional factors
    industry trends
    rules of thumb

What is the purpose of Competitive Analysis?
In today's market, you must know what your competitors are doing and what to do to stay ahead of the competition. Many businesses believe they are providing a good product to their customers, but do not have reliable information showing how customers perceive their product or how it compares to the competition.

A Competitive Analysis performed by an unbiased third party is an invaluable tool because it can help you identify ways to attract new customers, as well as keep the ones you have satisfied with your products.

How can Competitive Analysis help establish my product as a market leader?
Competitive Analysis gives you a realistic view of your competition. It also gives you the opportunity to identify improvement in areas like manufacturing processes, customer services, and marketing claims. It can help you compare products prior to making your marketing and promotional decisions, thus saving you both time and money.

nResult's Competitive Analysis will help you accomplish the following:
    Have a realistic view of your competition.
    Foresee market changes and demands.
    Identify ways to attract customers from your competitors.
    Discover opportunities for improvement in your business practices.
    Identify necessary changes in your processes to meet market demands.
    Identify necessary changes in your processes to reduce costs.

What will Competitive Analysis reveal about my products?

    What products compete with yours
    What advantages your products have over the competition
    What disadvantages your products have when compared to the competition
    The readiness of a new product in the market
    A realistic view of customers' perception of your product against the competition.

Competitive Analysis Report: At the conclusion of testing your product, you will receive a detailed on-line Competitive Analysis Report from the nResult Project Leader and the nResult Engineers. This report will outline the results of comparing your product against the market.

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Seo Openings Chennai

Seo Openins in Chennai>India>

SEO Analyst, eGROVE SYSTEMS

Job Requirements

• Area of Work

• SEO / SEM / SMO - Software 
  SEO / SEM / SMO - Marketing 

• Industry

• IT(Software, Dotcom, Infra.Mgmt.& UI Design) 

• Location

• Chennai 

• Experience Requirement

• 2 Yrs To 5 Yrs 

• Shift Type

• Regular 

• Published On

• 12/May/2011 

Job Description

SEO ANALYST

About Company

eGrove Systems is an ISO 9001:2000 certified leading global IT service provider in US and India (Development Center). It offers a complete range of quality IT services at a low cost and specializes in providing IT solutions within various vertical markets, both commercial and government sectors, by engaging experts within the industry in order to deliver optimal solutions that ensure that businesses are able to achieve their goals. We serve customers from across the world including India, US, UK, Canada, Australia, Singapore, and Ireland and across various industries.

eGrove Systems executives have more than 22 years of collective of experience in application development, infrastructure maintenance, project management, and IT consulting. Our commitment is to excellence and quality service to customers.

Job Description

Desired Candidate Profile

1. Candidate with strong SEO experience required
2. To work on Full time
3. Experience in On-Page Optimization, Off-Page Optimization, Social Media Optimization, Website Analysis,
4. Experience in online media and web portal would be added advantage

Job Description

eGrove Systems is an emerging global IT solutions provider. Recruiting experienced SEO ANALYST to work in our chennai facility
* Currently we are looking for experienced SEO - Analyst who can work with commitment .
More Seo Openings Chennai,india

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SEO Openings In chennai

Seo Openings

Sr. SEO, A Client Of Vinayak Placements

Job Requirements

• Area of Work

• SEO / SEM / SMO - Software 

• Industry

• IT(Software, Dotcom, Infra.Mgmt.& UI Design) 

• Location

• Delhi-NCR, Ludhiana 

• Experience Requirement

• 2 Yrs To 5 Yrs 

• Shift Type

• Regular 

• Published On

• 23/May/2011 

Job Description

Sr. SEO

Location:Delhi/ Ludhiana

*Knowledge of SEO Onsite & Offsite optimization techniques is must.

*Should have knowledge of directory submissions, article submissions, Social Bookmarking,

*Forum posting & link building.

*Should have advance knowledge of optimizing Flash, Ajax etc.
 
*Should have knowledge of web Analytics tools (Google Analytics & Omniture knowledge will be preferred)
 
*Should be able to communicate with all levels of management.
 
*Should have more than 2 year of team handling experience.
 
*CTC: 2 Lakh to 3 Lakh




More SEO Openings In chennai

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How to Avoid Stumbling Blocks for Search Engine Spiders and Get Indexed in search engines?

SEO Analyst chennai,SEO Analyst India

I have often been asked the same question by various website owners and other Expert SEO Analyst and I received that same old question once again in an email from one of my blog readers yesterday. To summarize, his problem is that his website has been there for 3 months now but all its pages are not indexed. While I replied back to his email, I thought it would make a good blog post to put the tips on how to get your page indexed in Google and other search engines.

Search engine spiders move from one website to another website by following links, so if you are creating a new website and want it indexed by search engines, all you will need is to establish some inbound links from already indexed pages to your website and you will be well on your way to the Google index.
Now the question is, if it is that easy even then why websites are often not indexed or often partially indexed ( just the home page or may be a few pages and most pages remains un - indexed ) ?

We need to understand that Google bot or any search engine spider for that matter is nothing but an executable program and they are not human beings. Webmasters often create stumbling blocks for search engine spiders that prevents the bots from indexing a website properly. It is important that we keep away from them. So what are the stumbling blocks for search engine spiders ?

First let’s talk about issues that would simply STOP the search engine spiders.

    * Pages that require log in. A search engine spider cannot sign up and submit the log in information – they are not human :)
    * Pages accessible via select form and submit button ( again the same logic applies)
    * Pages that require a drop down menu to be accessed.
    * Web pages that are accessible only via a search box
    * Documents that are blocked by robots Meta tag or a robots.txt file
    * Bait and Switch pages. Pages that redirect to some other page before displaying the content. This is basically cloaking technique and search engines can ban a website for using this technique.

While the above factors are absolute no-no s if you plan to get your website indexed in search engines, there are other websites that still face indexing problem though they do not have any of the above factors. Why?

    * Dynamic URL s with more than two parameters – Spiders find it very difficult to crawl this type of pages and they are pretty reluctant on these pages because these pages often result in errors when accessed by non-human visitors.
    * Pages that are buried below the third level on your website. To put in simple words, try to make all your pages accessible from the home page within a max limit of 3 clicks. Pages below the third level can also be indexed only if there are good numbers of external back links to those pages.
    * Pages requiring a session id or cookie. For human visitors the browser can retain the session id or cookies; search engine spiders would often fail to retain these cookies or session id.
    * Pages that contains frames often makes the page inaccessible to search engine spiders.

More Info At SEO Tips And SEO Guide
   

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What is Return On Investment - ROI Mean?

Return On Investment > SEO World GuideA performance measure used to calculate the effectiveness of an investment or to evaluate the competence of a number of different investments. To analyze ROI, the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio.

The return on investment formula:

ROI

                              In the above formula "gains from investment", refers to the proceeds obtained from selling the investment of interest.  Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken.

Investopedia explains Return on Investment – ROI

Keep in mind that the calculation for return on investment and, therefore the definition, can be modified to suit the situation -it all depends on what you include as returns and costs. The definition of the term in the broadest sense just attempts to measure the profitability of an investment and, as such, there is no one "right" calculation.

For example, a marketer may compare two different products by dividing the gross profit that each product has generated by its respective marketing expenses. A financial analyst, however, may compare the same two products using an entirely different ROI calculation, perhaps by dividing the net income of an investment by the total value of all resources that have been employed to make and sell the product.

This flexibility has a downside, as ROI calculations can be easily manipulated to suit the user's purposes, and the result can be expressed in many different ways. When using this metric, make sure you understand what inputs are being used.

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What is Natural Seo?

Natural seo  Natural Search Engine Optimization, also called Natural SEO, is used for the purpose of increasing traffic through the search engines by using several techniques and other methods that may seem complex but do not use any fake methods to increase the ranking. It is process that can be categorized into two phases: on-page optimization and off-page optimization. Websites can be optimized with Natural SEO tactics that ensure your site conforms to all the necessary criteria, thus helping it to gain a better natural search position. Anytime a website achieves a page one natural search engine listing, web traffic is significantly increased.

1. The first is a keyword effectiveness index. This is a professional analytical algorithmic keyword search. This must be done to find the most effective keywords in respect to a websites ROI.

2. The second is professional on page search engine optimization website designing. This is a must because a website cannot be found if it is not search engine friendly. Most SEO firms do not provide adequate service for this step. The reason is that the major search engines are always changing their algorithms and the SEO firms cannot or just want try to keep up. Only the very best SEO firms in the industry can compete with this step.

3. The third is professional writers to promote a website. It takes many articles and ads with much thought in regards to reader preference. This is a task where many professional SEO firms fall short because of the shear amount of writing that must take palace.

4. The fourth is in bound linking. This is needed to help readers and search engines decide the quality of a websites contribution. This is an awesome task that truly decides who sits on page one of any search engine.

Why Natural SEO?

If you are looking for long term passive flow of traffic to your website, then Natural SEO is a must. Natural SEO is often termed to be time consuming. But when you look at the results, then it seems like a very small constraint. If executed properly, it can give you a long term and sustained flow of traffic. And the best part is that it is a one time investment.

Natural SEO lets customers find your website in a natural way. A survey has revealed that most customers prefer using natural results as opposed to paid listings or sponsored listings.

I know that everybody wants their SEO placement to be on the first page of search engine results. People are willing to pay big bucks to get there. But instead of going broke paying for it, you are better off using natural SEO to get those results. Your SEO placement is determined by good natural SEO. Quality and unique content along with relevant keywords and proper back links will move you up the ranking.

While planning a website for natural SEO can take months, however it is crucial to work hard as well as try to make the website to be unique from others. Many good and successful natural listings consist of key words or phrases which are unlikely to find on the other sites. The most important technique is to arrange the words carefully and in a planned manner.

SEO experts advise online companies to carry the work of advertisements through this procedure. It saves a lot of money in comparison to pay per click advertisements. The general search engine optimization is completely based on the company’s advertising budget; however natural search engine optimization places the website in the search engines on the basis of relevancy of subject matter given by the client.

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Social Networking

Social Networking + Seo Guide

Web 2.0 and Social Networking are changeable agreement that are acclimated to call alternate environments and advice strategies activated on the Internet. Web 2.0 is a accepted appellation activated to any website that reacts to the ascribe and action of its users, such as a blog, a MySpace profile, a forum, or a Squidoo lens.

Social Networking is best authentic as the approved alternation of bodies for some accepted cause. Of advance there is absolutely annihilation fresh about Social networking, and it’s article abounding of us do every day offline, abnormally in schools or in the workplace. But as a business trend this abstraction is growing added and added accepted online. 

This is because clashing best aerial schools, colleges, or workplaces, the Internet is abounding with millions of individuals who are attractive to accommodated added Internet users and advance both business and claimed relationships.

There are abounding portals for Social networking on the web. Social networking websites are appealing abundant communities of Internet users that can ambit from baby and deeply focused portals to astronomic groups of bodies who all accept altered backgrounds and interests. 

So a Web 2.0 resource, or Social networking armpit can abide on the base of annihilation from hobbies, religion, education, business, or politics. And the abstraction abaft accepting complex in such a armpit is to accommodated fresh bodies who fit into one of two categories: 

1. Bodies who accept article you need.

2. Bodies who charge article you have. 

There’s a little added to it than this of advance but the aloft two categories basically sum up the absolute purpose of accommodating in Social networking and Web 2.0 systems. You ability be attractive for addition with the missing aspect to your about completed Cajun compound collection, or you could be analytic for fresh affairs to accompany into your claimed sales funnel. 

Whatever your goals are, the best important affair to do is aloof get involved. Join some Social websites and activate account the profiles or contour pages of added members, and alike alpha contacting the bodies who accommodated the belief of who you are attractive for. 

On a claimed level, you are abiding to get pleasure the assortment offered by Social networking sites. As I’m abiding you already apperceive the Internet allows you to acquaintance bodies from all over the world, and from abounding altered cultures; and back networking sites abide for the sole purpose of affair and communicating with fresh people, the majority of association who appointment these sites are added than blessed to accommodated and acquaint with you! 

So these portals are a abundant way to apprentice a brace of things about added cultures. And of advance back we apprentice about the way added cultures alfresco of our own think, we are able to bazaar added finer to bodies aural that cultural demographic! 

Social networking generally involves alignment specific individuals or organizations together. So you can absolutely acquisition Web 2.0 portals that are all about a specific subject, whether it’s chase agent optimization. 

But while there are a cardinal of Social networking websites that focus on accurate interests, the majority do not. In actuality the better and best accepted Social networking sites about accept an accessible membership. 

This agency that anyone can become a member, no amount what their hobbies, beliefs, or angle are. However, already you are central this online community, you can activate to actualize your own arrangement of friends; appropriately eliminating others that do not accommodated your criteria.

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How Google ranking for the website?

How Google ranking for the website

Page Rank is a topic much discussed by Search Engine Optimization (SEO) Experts.

At the heart of PageRank is an arithmetical formula that seems scary to look at but is actually fairly simple to comprehend. Google calculates the PageRank of your website by including each incoming link to your site as a vote. For example, if site1.com has an outgoing link to site2.com, Google considers the link as a vote for site2.com. It’s like if you were commending a reputable business to your friend your suggestion strengthens his confidence in that business.

Google PageRank

Inbound links are one way to increase a site’s total PageRank. The other is to add more pages. Where the links come from doesn’t matter. Google recognizes that a webmaster has no control over other sites linking into a site, and so sites are not penalized because of where the links come from.

But Google doesn’t rely on the valid count of the links coming to the site in order to analyze the PageRank. The search engine robots evaluate the page linking to your site as well. The more relevant the linking page is to the keywords entered, the higher the importance that Google gives to your page. So, keep this in mind when you are idea about getting one way links to your site, or organize reciprocal links.

When analyzing the linking page, Google takes the following steps to rank webpages:

* The PageRank of the linking page.

* Whether the linking page is on-focus or off-focus. If you have a economic website, an on focus link would be a link from another economic website. A link from a site about plants would be considered off-focus.

* The number of outgoing links on the outgoing link page. A page with 500 outgoing links will not be considered as important as a page with only 20 outgoing links.

* The quality of the incoming links directed at the website of the outgoing link.

So, the quantity and quality of links pointing back to your website are the major part of the Google algorithm to analyze the PageRank.

Google considers many factors when running out your website’s rankings in search results. If often happens that a page with PR2, for example, gets a top position than other pages that PR3 or 4. So, it’s not the PageRank of a website that Google primarily focuses on when ranking a site for a set of targeted keywords.

Google must be also looking at impressive else to rank the sites in search results. Google is known to look at these factors when position a web page:

* Number and quality of the links from other sites;

* Anchor text of the links;

* Historical factors;

It is important to get as many as possible back links from quality on-focus sites. Historical factors Google takes into account are:

* When the link is discovered.

* Whether the link changes with time.

* How quickly the page gets links from other sites.

Gaining links from other sites too fast can result in your page to be de-indexed by Google. You should make the process of links growth as natural as promising.

You should consider having a link from a web page with PR2 or above if it is:

* The link is not redirected.

* On focus with your product or service.

* There are no “nofollow” tags on the links.

* There is no javascript redirect on the link.

* There are less than 50 links on the page.

* The website’s home page has a PR4 or above.

Don’t become overly concerned about your PageRank. Focus instead on by the book building a high quality site with loads of great content that serves your visitors well. If you do this, improved PageRank will follow naturally. Don’t be blinded by the little green bar that shows your Google page rank. It’s notoriously mistaken and can often be deceiving especially for low PR sites.

Focus in its place on building more quality backlinks. In the end every quality link counts and if you are consistent you will increase Google Page Rank, get more traffic and make more money. Google repeats its PageRank calculations many times at each update, and each time the calculation is made it gets more likely to be accurate. Total accuracy can never be achieved, however, because one site’s PageRank is totally comparative to the others.

SEO Experts will focus these for good ranking.

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Tips To Get One-Way Backlinks?

One Way Backlink + SEO Guide

In the world of World Wide Web, back link is a well known word. Back links are incoming links to a website or web page. With some 150 million websites online, it is not easy to stay on top of all these sites. Traffic for a website comes in many different ways and the traffic from search engines is the most desired. Unless your site is a popular one like Yahoo or MSN, you have to rely on the search engines for your traffic. Not only is search engine traffic important, but it will increase your revenue by bringing the right kind of visitors to your website. That is what we call targeted traffic.

one-way-backlinks

Find out how to get back links to your website or blog using these easy methods.

Good Content

Every webmaster or blogger know this thing. Make good content is good for your website or blog. It can be a magnet for other webmaster or blogger to put your link on their page because you have great content which deserve to read by their visitors.

Blog Commenting

This has been said over and over again and some people do not believe in its value, but it is a good way to get quality back links to your site. Make sure the blog is dofollow and that you leave a helpful comment that contributes to the blog post. Do a quick search in Google for “do follow blogs” and you will have a list of quality, high page rank blogs which do not use the nofollow tags. I recommend downloading the Firefox add on Seaquake, as it allows you to see which links at blogs use the nofollow tag and which do not.

Forum Posting

Forums are the online communities where you can share the word about the topic you are interested in and you have some knowledge about. The idea is to contribute the forum, which means you should share valuable information with other participants. Also you have an option to advertise your website. At the bottom of every post you come up with, you can place links to your websites following forum rules off course. This way the more topics you post or answer you give the more back links to your website you get.

Social Bookmarking

Social bookmarking is similar to bookmarking in your browser. Wikipedia defines it as a method for internet users to store, organize, search, and manage bookmarks of web pages on the Internet. These bookmarking sites are the best way to get one way links. The idea is to get your website bookmarked. The more it is bookmarked the better it is for your website.

Article Promotion

Article promotion is still a great way to create traffic and back links to your website and for the most part is free. Just make sure your author bio box is well written and includes links to your blog. This is what gets the links to your blog as most article submission sites don’t allow direct links. If they do then link away in the article also.

Link Directories

Link directories are easiest way of getting back-links in my opinion. Make sure the directories you select to submit your site are high quality ones. Don’t forget to select a proper category for your site as choosing a proper category will ensure that the back-link is from a related keyword.

Social Networking

Social networking is now the target for many webmasters. With millions of users worldwide social networking is the best place to let the word out about your website. Go ahead open your own profile, let people know about you, your website, your expertise field and lots more.

Video Promotion

Promoting videos to sites like YouTube can drive a lot of traffic to your site. Of course you will not get backlinks directly from the videos. Most people who view your videos will want to link to your dating site. You end up getting a lot of backlinks in the process.

Press Release
A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use.

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One key technique for good rank in every search engine

Seo>Seotips>Seoguide

The one key technique that will help you rank well in every search engine is to use the same   keywords in EIGHT different places with number 1 is without a doubt and by far the most critically important .

<HTML>
<HEAD>
1<TITLE>Important descriptive words & phrases used in a brief complete sentence </TITLE>
2<META Name=”description” Content=” same relevant descriptive words plus a few more words, being descriptive and concise as to page textual content”>
3 <META Name=”keywords” Content=”same, relevant, descriptive words, plus up to twenty more, but only if they are in the page text on the single page you are working on “> (Just because as long as you are mucking around in the code, you might as well add the keyword meta tags)
</HEAD>
<BODY>
4 <H1>HEADLINE Same (using variations) relevant descriptive words as in the TITLE tag </H1>

5 The text on your page, preferably among the FIRST  words in your body text should contain the variations of those same relevant descriptive words and phrases as those in the TITLE, DESCRIPTION, KEYWORDS and HEADLINE tags above, using variations in order, word root variations, tense, plurals, bolded, hyperlinked phrases – all within reason and not to extremes.

6 When you create and save this file on your hard drive and before you upload it to your server,name the file with one or two of those relevant descriptive words as the HTML File Name. Like “same-words.html” or “SameWord.htm”.

7 Use Hyperlink text with those same relevant descriptive words and link them to pages with similar file names that include those same words throughout your body text on the page
<A HREF=”http://www.SameWords.com/same-words.html”>Same or Similar Words and variations </A>

8 If have NOT already reserved a Domain Name, Choose a domain name with one or two of your most important keywords as the URL! So your web address will be http://www.SameWords.com
</BODY>
</HTML>

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SEO Marketing Tactics to Improve Rank

Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases potential website inquiries, sales leads, online sales and other revenue opportunities for businesses.

With competition continually increasing for search engine results on the internet, search engine optimization has become an essential element of nearly every aspect of a company’s marketing plans. Keyword rich content needs to be included in all content generated for a website, including social media sites. Incorporating multiple SEO marketing tactics will help improve a website’s search engine page ranking and ultimately generate more qualified website traffic.

Getting More Website Traffic with Keyword Optimization


seo guide

 Search engines like Google, Yahoo and Bing index and rank websites based on keywords associated with relevant content. Optimization of website content with specific keywords will send a signal to search engines that the website is relevant for the designated set of keywords and help the website get more traffic from better ranked search results.

Website keyword optimization tactics that are vital to ensure more website traffic include:
    * Keywords in website title (with emphasis on primary keywords)
    * Keywords in website description (including primary and secondary keywords)
    * Home page optimization of primary and secondary keywords
    * Keywords in website meta tags with relevant primary and secondary keywords on content pages.

There are also some marketing tactics to avoid, as they may have a negative impact on search engine ranking:
    * Using flash pages that cannot be crawled by search engines
    * Using text in graphical format that cannot be read by search engines
    * Link buying or traffic buying from non-relevant sites
    * Keyword dilution by targeting too many unrelated keywords on a page
    * Keyword stuffing (repetition) by using too many of the same keywords in content on a page

Social Media Key to Improved Website SEO and Traffic
As social media sites and social network interaction becomes more mainstream, search engines have begun to place more importance and relevance to social media activity as it relates to websites. Adding social media sharing icons and links to websites helps to encourage visitor interaction and sharing with a website, having a positive effect on the website’s page ranking.

Other marketing tactics such as a YouTube video marketing channel or increasing a social presence through Facebook business advertising campaigns, can dramatically increase social media buzz and improve a website’s standing on search engines. Social media is a key marketing tactic for implementing a social network PR strategy, as well as improving website SEO and page rank.

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what is organic seo?



Organic Seo

 Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The initialism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

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What is White Hat SEO?



seo guide

 In search engine optimization (SEO) terminology, White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. For example, a Web site that is SEO optimized, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers White Hat SEO is more frequently used by those who intend to make a long-term investment on their Web site. Also called Ethical SEO.

Is Search Engine Optimization Ethical?

Search engine optimization is just a means to help distribute your message. Nothing more, nothing less. Calling search engine optimization unethical is similar to calling creating a website or printing a newspaper unethical.
SEO can be used to push unethical ideas (racism, war, ignorance, sweat shop labor for companies like Nike, etc.). Just as frequently SEO can be used to push ethical ideas (equality, peace, education, safe and honest working conditions, etc.).
SEO itself should not normally be tied to any ethics guideline B/S. One can use SEO to push whatever ideas they like though.

Why do Search Engine Optimization Experts Use the Ethical Marketing Angle?

The SEO industry is often lacking in credibility. Its easier to use that as a branding angle than it is to be original and come up with your own.
Is Spamming Ethical?
Unsolicited email messages are spam because they shift the marketing time and cost from the marketer to the person opening their email. Because it steals your time (a portion of your life you will never reclaim) spam email is exceptionally bogus.

Can You Spam a Search Engine?

A search engine is not a person. A search engine is a tool. When their algorithm is messed up they push the blame on some "deviant" webmasters. The real solution of course is to make a better algorithm.
Webmasters who provide the content to fill the search results do not necessarily profit adequately for providing the content which allows search engines to deliver a ton of ads. Some of these same webmasters sell text links to other high margin or profitable sites. This is of course arbitrarily wrong because search engines want to be the middle man and want to profit from as many internet ad dollars as possible.
The Facts about SEO
    * Being an honest business person is a good thing. Hinging your marketing on ethics is a blatant display of desperation.
    * The goal of the SEO is to get the clients site to rank better for relevant search phrases to spread messages or create sales.
    * No matter what the SEO, search engines, or clients say: the SEO should put the client ahead of the search engines.
    * Certain methods are more risky than others and most sites do not need to be promoted via exceptionally risky methods.
    * Some SEOs are too aggressive, many other SEOs take money and do little work for their pay. You should research before spending money on SEO.
    * The ethical tag is a marketing idea used by:
          o people who are new to SEO and rather ignorant; or
          o unoriginal marketers who are severely lacking in creativity.
    * Since a search engine is a tool its not something you can spam.

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What Is CRM Marketing?

What Is CRM Marketing?CRM marketing is basically using customer relationship management to direct your company’s marketing techniques in the most effective direction for a higher conversion. Companies who choose to use CRM marketing carefully gather pertinent information about their customers and their needs, then analyze this information to develop CRM marketing plans that target the customer groups that are the most likely to respond. CRM marketing not only can save a business money on excessive marketing costs, that go wasted when not properly directed, but can also increase customer satisfaction with a more personalized approach to marketing and advertising. Every business with direct customer contact can benefit from CRM marketing.

Data for CRM Marketing.The types of data used in CRM marketing can greatly differ from business to business. Some companies store specific personal information about their customers, such as family size, ages, and occupation to effectively enact their CRM marketing strategies. Other companies only maintain databases of recent customer purchases and service information for use in CRM marketing. However, keeping a combination of both of these is likely the best choice to get the most bang for your CRM marketing buck.

CRM Marketing For Email.Those who use CRM marketing for email outreach can use their databases to make email contact with their customer database on an effective level. Follow up email programs are one CRM marketing strategy that allows you to check on customer satisfaction and current needs, while reminding the customer that you are their for their next purchase. Should your company have a large amount of business, these processes can usually be automated within the CRM marketing software, saving payroll for other, more meaningful tasks.
CRM Marketing For Direct Mail.CRM marketing for direct mail is probably the most cost-effective way to implement a direct mail marketing campaign. Using your CRM marketing database will allow you to only sent information to the customers that it will most likely affect and convert. This can save your company money over a conventional mass mailing, which the majority of which would end up in someone’s trash can or recycle bin. CRM marketing lets you choose whom to direct your marketing plans to, for the optimum results.
CRM Marketing For Telemarketers.Businesses that use telemarketing for outreach may have the most wasted time and effort over any other type of business. Within these companies, CRM marketing can make the difference between an entire wasted day of calls and a high success rate. Though cold-calling techniques are tough, any way you approach them, using the data in a CRM marketing program can help you to break the ice and approach a customer about a new product or service plan with a more personalized approach. Any company who uses telemarketing for sales would be lost without a CRM marketing strategy.

Other Uses for CRM Marketing.There are various other uses for CRM marketing and the data stored in these programs. Analyze your customer information to see where you are missing opportunities. Just a quick phone call to let an old customer know that you have missed their business can create a steady stream of repeat business. Calling customers to follow up on a recent purchase and offer accessories and add on products can also be very effective. CRM marketing solutions are only limited by the imagination of you and your marketing department. The CRM marketing software keeps the information, automates some of the processes, and even does much of the analysis for you. All you have to do is decide where CRM marketing is applicable in your business.

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What Is SEM / Search Engine Marketing?

What Is SEM / Search Engine Marketing?

SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

SEM is an umbrella term that covers two broad areas:

Gaining traffic through free SEO efforts
Gaining traffic through paid search advertising
Some people consider SEM to mean gaining traffic solely through paid ads. Our article, Does SEM = SEO + CPC Still Add Up?, explains this split in more depth. Here at Search Engine Land, we stick with the broader definition.

For those who want to learn more about either SEO or paid search, see our guides below:

What Is PPC, CPC & Paid Search Marketing
What Is SEO / Search Engine Optimization?
For more about the broader medium of search marketing, read on!

Search Marketing Advice At Search Engine Land

Here at Search Engine Land, we provide search marketing advice and information in a variety of ways:

How To: SEM is our section devoted to practical tips and tactics about search marketing in general.

Search Engine Land Columns are where we publish a number of regular columns on various aspects of search marketing, including:

Brand Aid
Conversion Science
In House
In The Trenches
Just Behave
Small Is Beautiful
Strictly Business
SEM Library Archives is an area of Search Engine Land that provides a collection of all stories we’ve written on the topic of SEM. We also have subcategories, including:

Search Marketing: Branding
Search Marketing: General
Search Marketing: Landing Pages
Search Marketing: Local Search Marketing
Search Marketing: Mobile
Search Marketing: Public Relations
Search Marketing: Search Term Research
Search Marketing: Shopping Search Marketing
SEM Tools is another area of Search Engine Land with a collection of stories we’ve written about search marketing tools. It includes these subtopics:

SEM Tools: Keyword Research
SEM Tools: Links
SEM Tools: URL Shorteners
SEM Tools: Web Analytics
SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:

SEM Industry: Acquisitions
SEM Industry: Awards
SEM Industry: Blogs & Forums
SEM Industry: Community
SEM Industry: Conferences
SEM Industry: General
SEM Industry: In House
SEM Industry: Organizations
SEM Industry: Outsourcing
SEM Industry: Pubcon
SEM Industry: Search Engine Strategies – SES
SEM Industry: Search Marketing Expo – SMX
SEM Industry: Stats
Remember, those with Search Engine Land memberships also have access to a wide-range of video content about SEM recorded at our SMX: Search Marketing Expo conferences. Our Search Marketing Now webinar site also has SEM presentations available on demand, to anyone, for free.

Search Marketing Resources

Those seeking easy-to-scan compilations of search marketing news from across the web should check out Alltop, SEOmash and Search Brains. For compilations of the best articles in search marketing in a given year, visit The Semmys. Over at Search Engine Roundtable, you’ll find a regular compilation of important discussions happening on a variety of search marketing forums.

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What is Social Media Optimization? (SMO)

What is Social Media Optimization? 


SMO is a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Just when everyone’s figured out SEO, in comes another buzz word acronym: Social Media Optimization, aka social media optimization. While the discipline of social media optimization is not nearly as advanced as SEO, it still holds a wealth of potential for the website owner. How can a business begin to optimize their site for social media?
Below are some tips.

What are Social Media Websites? 
First, what is social media? The quintessential social media site is myspace. Myspace is completely user generated, in other words, all the content comes not from some mega corporation, but the users themselves. Other examples of social media sites are Facebook, Digg, del.icio.us, and Squidoo. Basically, a social media site creates a community of people with similar interests, and allows them
to network and communicate on any given topic. 

So how can a business use social media for their advantage? Banner ads? Text ads? – Not a chance. The very reason social networking sites exist is because their users trust each other rather than advertisers. They are skeptical of traditional media, and would rather read a review from a group member than the hyperbole of a copy-writer. So can you still use social media to advertise? Absolutely, but you must go about the process much differently.

Become involved in sites like Digg and StumbleUpon. Once you've developed a recognized profile, people will pay attention to what you post. The more buzz your posts create, the more traffic and inbound links your site will receive.

Don’t try to exploit social media by shamelessly promoting your product. The most effective way to succeed in this area is become involved in a relevant community and wait for the users to embrace your product or service. This concept may seem foreign to most business owners marketing their business, however it’s absolutely essential and is the only way to succeed with social media marketing. 

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